Give the website a trackable number
Configure dedicated numbers or a visitor number pool. Website installation checks help distinguish a script that loaded from a number that actually swapped.
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Your phone bookings have a source, too.
Connect website visits, tracked calls and resulting reservations. Build a call flow around your hours, team and concierge, then keep voicemail and follow-up close to the guest conversation.
See Call tracking in action
Connected to the
rest of your business.
- Website number swapping and dedicated tracking numbers
- Call flows, forwarding, AI handoff and voicemail
- Call-to-booking attribution and conversion reporting
Call tracking needs an enabled account, website setup and configured numbers. Ad reporting depends on the connected provider and available attribution; a configured destination is not proof of a received conversion.
Follow the conversation all the way to the booking.
A guest may browse your website, call for advice and reserve with a member of staff. Keep that journey connected.
Build the route to the right person
Use greetings, hours, menus, forwarding, AI handoff and voicemail in a versioned call flow. Keep voicemail and supported text conversations available in the inbox.
Connect calls to results
Link a call to its reservation and source website. Send eligible click-attributed phone and AI voice bookings to the appropriate advertising conversion, separately from online checkout purchases.
The phone inquiry belongs in the booking story.
A guest visits your website, calls a configured tracking number and later makes an eligible reservation.
Connect the call to its source
Website number swapping and dedicated source numbers support different entry points. Configure forwarding or a call flow around your business.
Give follow-up a shared home
Use the inbox for supported conversation and callback context, then inspect eligible attribution and conversion delivery.
A few things
worth knowing.
Does this also track online reservations?
Website tracking handles online reservations. Call tracking adds the phone journey; configured Google Ads routing distinguishes online purchases from eligible phone and AI voice purchases.
Will every phone sale appear in an ad platform?
No. A valid attribution match, provider configuration, permissions and successful delivery are required. Reports and delivery status help your team investigate.
Does every tracking number need a custom call flow?
No. Numbers can forward to the configured main number. Call flows support richer handling such as hours, greetings, menus, AI handoff and voicemail when your setup needs them.
See it working together.
Know where the booking started. Learn what worked. Website visits and phone inquiries both matter. Keep measurement connected to the way your guests actually reach you.
Your next chapter.
A lot less busywork.
Let’s walk through what EMBRK.AI could look like for your business.