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Know which website brought the booking.

Configure tracking by website, then connect the right widget to that site. Keep destinations organized as your business grows.

See Websites & conversion tracking in action
Per-website analytics and advertising setup in EMBRK
Demo data · Per-website analytics and advertising setupView full size ↗

Connected to the
rest of your business.

  • Website-specific tracking destinations
  • Reusable widget configurations
  • Conversion delivery reporting

Configure supported destinations per website. Consent choices, browser restrictions, provider access and installation affect measurement and conversion delivery.

Give every website its own tracking setup.

One operator may sell through several websites. Keep the website, its booking widgets and its configured tracking destinations together instead of assuming every sale belongs to the primary domain.

Add the website

Add a website to your account. Set up its supported analytics and advertising destinations independently from other websites.

Create the widget for that site

Select the destination website when creating a booking widget. Keep saved widgets available to find and copy again, with the product and website association intact.

Verify the destination, not just the setup

Distinguish online website purchases from eligible click-attributed phone and AI voice bookings. Review destination setup and delivery results alongside source, campaign and widget reporting; provider-side receipts still matter.

Two websites. Two destinations. One operation.

Your business sells through different sites, each with its own analytics or advertising setup.

Keep installation tied to the site

Configure supported destinations on the selected website and create its booking widgets with that website context.

Inspect the result behind the setting

Use source and delivery reporting alongside provider-side verification. Installation, visitor consent and browser behavior affect what can be measured.

Reporting overview and filters in EMBRK
Demo data · Reporting overview and filtersView full size ↗

A few things
worth knowing.

Can one business use different GA4 or Meta accounts for different websites?

Yes. Website-specific configuration separates the destinations while bookings remain in the same business account.

Does tracking capture every visitor and conversion perfectly?

No. Browser restrictions, visitor consent, ad blockers and provider requirements can affect measurement. The website’s consent tooling remains responsible for its consent experience.

Which tracking platforms can we configure?

The reviewed setup includes Tag Manager, GA4 and supported advertising destinations such as Google Ads, Meta, TikTok, Snapchat, Pinterest and Microsoft. The demo shows the available options; each provider still needs valid configuration.

See it working together.

Know where the booking started. Learn what worked. Website visits and phone inquiries both matter. Keep measurement connected to the way your guests actually reach you.

Explore the connected workflow

Your next chapter.
A lot less busywork.

Let’s walk through what EMBRK.AI could look like for your business.

Let’s book a demo