Legal
Subprocessors
Last updated September 30, 2026
These are the third parties EMBRK.AI uses to process the personal data our customers (the businesses we call tenants) put into the platform, as listed in Annex 3 of our Data Processing Addendum. “When used” says whether a subprocessor handles data always, or only when a customer uses the related feature. EMBRK’s own application and database are hosted in the United States.
Subprocessors
| Subprocessor | Purpose | When used |
|---|---|---|
| Vercel Inc. | Application hosting and content delivery | Always |
| Neon (managed PostgreSQL) | Primary database | Always |
| Cloudflare, Inc. (R2) | Storage of files, documents, signature images and accepted PDFs | Always |
| Resend | Transactional and marketing email delivery, delivery events and email replies | Always |
| Functional Software, Inc. (Sentry) | Error monitoring and diagnostics | Always |
| Twilio Inc. | SMS, phone numbers, voice, call recording, call tracking and carrier registration | When SMS, calling or call tracking is used |
| Anthropic, PBC | AI models (Claude) for the AI chat concierge, AI voice agent replies, drafting, call insights and data import | When AI features are used |
| Google LLC (Maps Platform) | Address and business look-up, map locations, and reading the tenant’s public Google reviews | When address or business look-up or review features are used |
| Retell AI | AI voice agent calls | Only if the tenant turns on AI voice |
| Deepgram, Inc. | Speech-to-text transcription of calls | Only if the tenant turns on call transcription or call insights |
| TypeSafe (Jev) | AI judgments that sort, prioritise and draft replies to inbox messages and calls | Autopilot is on in shadow mode for every tenant by default; the tenant can turn it off in Settings → Autopilot |
| DataForSEO | Collecting the tenant’s public online reviews and search-ranking data | Only if the tenant uses review monitoring or website search reporting |
| Take My Boat Test | Checking whether a guest holds a boater-education certificate, using the guest’s email and phone number | Only for rentals that require a boater licence when no valid certificate is on file |
| GPS tracking server (Traccar) | Receiving and storing GPS positions from trackers on the tenant’s vehicles and equipment | Only if the tenant turns on GPS tracking |
We give customers at least 30 days’ notice by email before adding or replacing a subprocessor, and update this page when we do (Data Processing Addendum, Section 7.3).
Services you connect
These services receive or send data only if a customer connects or turns them on, under the customer’s own account and that service’s own terms. They are not EMBRK subprocessors.
- StripePayments on the tenant’s own connected account. When the tenant takes payments (independent controller).
- GetYourGuide, Viator and OCTO-connected resellersSelling the tenant’s products through online travel agencies and resellers. When the tenant lists with them.
- Google (Ads, Analytics, Tag Manager, Search Console, Business Profile, Calendar and Gmail)Conversion tracking, analytics and reporting, reviews, calendar and a connected mailbox. When the tenant connects its Google account.
- Meta, TikTok, Snapchat, Pinterest, Microsoft Advertising, LinkedIn, X, Reddit and OpenAI (ChatGPT ads)Advertising pixels and conversion tracking. When the tenant adds its pixel or token.
- CallRailBringing in calls tracked in the tenant’s CallRail account. When the tenant connects CallRail.
- FareHarbor and XolaImporting the tenant’s data from its previous booking system. When the tenant imports.
- vQuipRental registration. When the tenant connects vQuip.
- Waiver Forever and SmartwaiverWaivers in the tenant’s existing waiver provider. When the tenant connects one.
- Webhooks and ZapierSending booking events to systems the tenant chooses. When the tenant adds an endpoint.
- EMBRK developer API and AI assistant connectionsApps and assistants the tenant authorises to read or act on its account. When the tenant issues a key or authorises a client.
- YouTube and VimeoVideos the tenant adds to its listings. When the tenant adds a video.
Questions
Email privacy@embrk.ai. Customers can read the full Data Processing Addendum in their dashboard under Settings → EMBRK agreement. Contact us for anything else.